Manufacturers of mother and baby shelves have principles for the production color and placement of shelves, mainly for the placement of mother and baby products. Many mother and baby stores will arrange the placement and decoration of products according to the main consumer groups. For many mother and baby stores, various products will be placed, but they are rich and organized, making the visual experience rich.

Mother and baby shelf manufacturers explain their knowledge of shelf colors and placement principles

Color selection for mother and baby shelves

The use of colors in mother and baby stores should also be carefully considered. Various colors should not be mixed and mixed in the mother and baby store. There should be a regularity to achieve "many but not chaotic, mixed but not miscellaneous". Such common mother and baby stores have a main color tone, which accounts for more than 70% of the color ratio in the entire mother and baby store. Although other colors are diverse, they only serve as embellishments. When purchasing mother and baby store shelves, this main color can be used on the ribbon of the price tag and some mother and baby store shelf side panels.

The customers of the mother and baby store are mainly women and children, and the products are mainly baby products and maternity products. The characteristic of this group's personality is that they like rich and colorful colors. In order to match the psychology of customers, we can take a look at the colors used in the packaging of these products that are suitable for this group. If a maternity and baby store wants its own unique style in the industry, the colors chosen during decoration must also conform to this psychology in order to attract customers to enter.

Principles for Placing Maternal and Child Shelves

In order to fully display the principle, the products on the shelves should be continuously placed on the display table, giving customers a good sense of product and attracting them to purchase, while reducing inventory and accelerating turnover.

Products are aimed at customers, especially mass market products. Price tags should actively label customers with clear and accurate positioning. 2、 Blocking the line of sight, some products that are not easy to see are displayed in a tilted inverted manner for customers to view. The main product should be placed in a prominent position in the channel so that consumers can immediately see the product and trigger an impulse to purchase, so the placement of the product is of certain importance.

The principle of correlated display refers to products of the same or different categories, but with complementary functions to facilitate customer purchases.

When displaying products, it is recommended to use hands, and there should be a 3-5CM gap between the partition and the upper partition for customers to easily take the product and put it back in place.