Stationery stores are usually located near schools, where resources are scarce and there are few large storefronts, resulting in a problem of too many products and insufficient actual display area on shelves. Once the display problem is not solved properly, it can seriously lead to a shortage of students entering the store and a decrease in revenue. So how should smaller stationery and cultural and sports store products be displayed on shelves? Today, Guangzhou Datang Shelf Factory will share with you some tips on shelf product layout and display.

First , Reduce the quantity and variety of individual items appropriately

Those who have learned about stationery stores know that the types of products sold in stationery and sports stores generally include office stationery, student stationery, writing tools, notebook notes, sports equipment, etc. Each major category is further divided into smaller categories, such as student stationery, which can be further divided into staplers, erasers, pencil sharpeners, correction fluid, etc. The total number of types may be thousands or tens of thousands. Under the limitation of a small storefront, we need to give up some major categories and individual products, otherwise it is easy to give customers a bad impression of disorder and disorderly display. So how do we choose which category or item to reduce more appropriately?

first,Exclude by regional consumer groups

For example, if a stationery and sports store is located near a kindergarten and is relatively young, toys, which are popular among children, can be appropriately retained. This can reduce the need for older students to play with sports equipment such as badminton rackets and basketballs

second,Exclude sales revenue through statistical analysis of product sales

It is possible to track the sales of products every three months or six months. This not only eliminates low selling items, but also greatly improves the utilization of display space on shelves, allowing limited space to accommodate products that can increase revenue.

Second, Using lighting to increase the sense of display hierarchy

We can see in the stationery store next to the school that many shops do not pay attention to the lighting effect. They always use white light every time, making the overall effect very bright. Moreover, all products are directly exposed to the line of sight, making the store space lack a sense of hierarchy and unable to showcase the main and popular products.

People have a certain phototaxis, so while using basic lighting, the storefront can also set high wattage or different color temperature lights on the main and popular products. This can instantly attract customers' attention, increase their purchase rate, and make the entire store layout look more layered.

Third, Selection of shelves and decoration

Stationery store shelves are the foundation for displaying stationery products, especially for small storefronts, choosing suitable shelves is particularly important. When choosing shelves for small storefronts, it is important to choose ones with a simple structure and versatile accessories. Simple colors should be chosen for convenience. Stationery and cultural stores can choose colors such as white, gray, or wood, which are fresher and can better display products. Exaggerated colors will only make the store appear more crowded.

Fourth,The use of display props

Small storefronts should choose smaller display props, as too high or too large display props can also occupy the empty space of the storefront and easily block customers' line of sight, causing a sense of oppression. Therefore, stationery stores should choose small display props, or use the products themselves to shape them, in order to attract customers' purchasing desire.

Fifth,Reduce the number of islands in the store appropriately

If the store area is small, in order to display more products, the aisle will be reduced and the display shelves on the middle island will be increased, which will cause the flow line to become smaller and crowded, and the customer experience will be worse. So small stores can appropriately reduce the number of display shelves on the central island and increase the number of cabinets next to the wall. Stationery and cultural products displayed can be vertically displayed along the wall without occupying space or affecting the customer's impression.

The above is how to layout and display stationery and cultural and sports stores with small areas, shared by Datang Display Shelves.

Datang Shelves specializes in customizing display racks for stationery stores and cultural and sports stores. The entire store can be customized, and we provide free layout design for display racks. We have an exhibition hall in Baiyun District, Guangzhou, and welcome everyone to visit and cooperate.