I believe many shop owners who are preparing to open a boutique are worried about how to place the display shelves of the boutique. In fact, designing layout is a topic worth exploring, otherwise there would be no career for designers. Here are some display principles recommended by Guangzhou Datang Shelf Factory, hoping to help all shop owners.

The first thing to consider is that the products on the shelves are conspicuous, and customers cannot find the products they want for a long time, resulting in a poor shopping experience. All products in a boutique should be easy for customers to see, and the rest is for customers to decide whether or not to purchase; This proves that a well-designed boutique display stand is very important.

Second,Key points: Not only is it easy to carry, but it is also easy to put back. Imagine if you choose the wrong display rack, it will be difficult to put the product back in its original place. What will customers do? Of course, just find any place to put it.

Third,The labels or codes of the products sold should be clear and conspicuous. Unable to see price tags, even if customers want to buy, they do not know the price. The product labels on the display shelves of boutique stores should face consumers uniformly, and the products should be placed evenly and horizontally to achieve a clean, unified, beautiful, and eye-catching display effect.

Fourth,Heavier and larger products are placed below, while smaller and lighter products are placed above. But sometimes, in order to highlight their image, large packaged products such as New Year's goods and gift boxes are placed on top of display shelves. In addition, if the display rack is too high (such as 2 meters), the top layer of the boutique shelf can only serve a promotional purpose. Therefore, outer boxes and handbags can be used to seize space and showcase the image.

Fifth,The main competing brands are placed in the exhibition area, and star products are placed in the main competing products to highlight product features. At the same time, the consumer group of the main competitors is also the target consumer group, which can attract customers by attracting competing products, and then successfully intercept potential customers of the competitors through promoters and promotional activities.

Sixth,Multi point display refers to the diversified display of products in different display areas and forms, which is not contradictory to centralized display. For example, in addition to regular display racks, there are also special display racks (hanging strips, columns, ends, stacking heads, etc.). In addition to the normal display rack area, display racks can also be installed in the cashier area and elevator area.