The information comes from: Internet Posted on: 2021-11-22
With the improvement of people's living standards, the situation of the clothing market is getting better and better. The products in clothing stores are not only better, but the placement of shelves in clothing stores is also very important. This is an introduction for you, hoping it will be helpful for your store.
The display of clothing store shelves fully utilizes the business space compared to setting up street stalls. The purpose is to arrange clothing in an orderly manner through sensory display of products, making it clear to customers at a glance, and quickly conveying clothing information to customers, stimulating and enhancing their purchasing determination; At the same time, it is also a basic business facility for salespeople to provide high-level services to customers. Whether it is cabinet style shelves, cabinet style shelves, box style shelves, or hanging rack shelves, they are all used to store different products for customers to choose from conveniently.
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The layout of clothing store shelves is the main content of business hall layout. The channel composed of shelves determines the flow of customers. Regardless of whether vertical crossing, diagonal crossing, radial, free flowing, or direct layout is used, a certain degree of flexibility should be retained for changes in business content, in order to adjust the shelf layout form as needed. Therefore, various types of shelves in modern comprehensive shopping malls adopt a combination form, and only a few franchise stores adopt a fixed form.
The distance between clothing store shelves should ensure smooth customer flow. For small shops, placing shelves against the wall is not a problem. For large food stores, department stores, clothing stores, etc., a reasonable distance should be calculated based on the flow of people formed by the size of the store and the number of business varieties. Generally speaking, the main channel should be between 1.6 and 4.5 meters, and the secondary channel should not be less than 1.2 to 2 meters.
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The design of clothing store shelves should ensure that there is appropriate area and space for displaying goods on the shelves, so that the goods can be effectively arranged horizontally to display different varieties, and vertically to display different specifications and grades of the same variety. Appropriate space not only provides convenience for vertical placement of goods, but also facilitates sales personnel in shelving, placing goods, and cleaning.
Within the same store, the shape of the clothing store shelves should be basically uniform to create a clean and orderly environment and provide a good atmosphere suitable for shopping. Maintain consistency in size, material, form features (mainly at the top, bottom, corners, and surface), and color to achieve a sense of unity on the shelf.
To display clothes, shelves usually do not use stimulating colors to avoid crowding in front of the owner. However, for the color relationship between product display shelves and products, it is necessary to consider the usual color function. For brightly colored products, the color of the shelves should be gray; Light colored products, the shelf color should be dark; Dark colored products should have light colored shelves. The combination of shelf color and product color serves to complement the background color.
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