Why do customers from other stores spend the whole day browsing, while customers from your store turn around and leave halfway through? Below, I will share with you how to plan a boutique store and how to better utilize display shelves to retain customers.

First, The design of the route guides walking on the right side

Our Chinese walking habit is to walk on the right side, so it is very important to design the route to walk to the right. In addition, activities or promotional products can be set up on the right side to make it easier for customers to discover and stimulate consumption. The head rack of the Mingchuang Display Stand series has three display areas, which can display various small promotional items. The bottom is also equipped with movable wheels, and the top is equipped with billboards, making it a small expert in displaying promotional items.

Second, Pay attention to the lighting adjustment

People are sensitive to bright light, so placing the main products in areas with brighter light or directly lighting them up can make them the focus, making it easier for customers to approach and walk in actively.

Third, Smooth feeling of aisle

Why is it that you want to display your best-selling product on a display shelf next to a wider aisle? Because people like the feeling of smoothness, if the aisle is too crowded or causes a dense flow of people, customers usually take a detour when encountering this situation. Styles such as Nome Nordic style display shelves and Miniso display shelves have unique shapes and larger sizes for their flow tables. Therefore, around the flow table, the aisle width can be designed wider according to the store's situation, with a recommended range of 1.2m-1.5m to maintain a smooth flow.

Fourth, Create visual impact

People are full of curiosity about peculiar things and want to study them carefully. They want to use this characteristic to create a visual impact for customers and catch their attention; At the same time, products can be cleverly displayed in the entrance area of the store according to their color characteristics, attracting customers to stay and choose.

Have you learned all four points mentioned above? Display must be combined with high-quality shelves, mother and baby display racks, stationery display racks, and other auxiliary items. When designing displays, it is necessary to utilize the characteristics of each display rack and maximize their effectiveness.