Have you ever encountered this problem with a casual snack shop owner, not to mention a store that has been open for some time? They may experience the opening of new stores nearby, and upon closer inspection, you will find that their competitors have a wide range of snack products and very competitive prices. The opening of a new store has a significant impact on its revenue, with sales plummeting and profits being very pessimistic.

How should owners of leisure snack shops deal with such problems? What appropriate strategies should be taken to achieve victory in the face of adversity?

When there are "competitors" in the surrounding area, our revenue is enough to let ourselves know our previous business situation. For snack shops, having competition from peers is not a bad thing. Having competitors can stimulate our self marketing awareness. When we have competitors, we will make a lot of efforts to increase customer stickiness, improve gross profit margins, and add auxiliary service functions. But if we don't have competitors, we will relax everything, including service level, product structure, customer base, etc., and even disappear. When competitors appear again at this time, we will be very passive, and the immediate counterattack will also be relatively passive. So it is often said that "the operation of a snack shop lies not only in the details, but also in the daily life." Here are some actions we should take when the "enemy" comes:

First, Keep members and strive to attract new members

The biggest problem when there are competitors is the loss of customer traffic. Of course, there are always a few days when there is a "good start". During the opening days of the other party, it is important to maintain old members and not let customers easily leave. You must let your members know about your marketing activities, and it is best to ensure that old members can come and consume in your marketing activities. This will not instantly lose most of the customer traffic. At the same time, we should carry out new customer acquisition activities and make more use of the display shelves of leisure snack stores. By placing some POP advertisements on the snack store shelves, we can instantly attract and attract new members and customers to enter the store.

Snack shop double-sided island rack

Second, Pay attention to the marketing activities and products of "competitors"

When the "opponent" opens, the first thing you need to do is become a member of the "opponent", stay informed about their marketing activities in real time, and find the missing parts of the "opponent". We will carry out reverse marketing activities in the form of compensation. This is also a way to ensure that your customer flow will not be greatly lost when the "opponent" opens.

Try not to purchase goods from competitors and resell them to customers, because if the "competitor" lowers the price of a certain product to the lowest level and the customer already knows the price, selling it at a price higher than this can easily affect your price image. Of course, your original snack products do not need to be excessively adjusted.

Imported snack store shelves

Third, Understand the general ideas and tactics of the 'opponent'

It is important to understand the overall operational strategy of the "opponent", such as their focus on imported snack products, healthy snack products, and snack foods. By understanding the main strategies of the opponent, one can avoid their sharp edges or face them head-on. Case: A competitor engaged in a dairy and snack promotion, purchasing 500 boxes at a price of 39.9 yuan per box. When the competitor started selling, we purchased 50 boxes at a price of 33.8 yuan per box, with a compensation of 5 yuan per box. Members only had access to the product and were limited to purchasing, resulting in a total loss of 250 yuan. However, after the customer left, it was rumored that my family's member had bought it much cheaper than the competitor's store.

There are actually many ways, but ultimately it depends on one's own situation. When "opponents" come, don't panic too much, and don't be complacent. Remember that membership+services+products are the foundation.

Snack rack