The flow line, which is the aisle of the store. For a store, the flow is like blood vessels on a person's body. A professional flow is a better way to smooth the flow of the store, allowing customers to browse the entire store. The flow design has clever tricks. Today, Guangzhou Datang will explain how to design the flow of boutique stores, department stores, maternity and baby stores, and other types of stores to increase transaction rates.

First, Guide the route to the right. Chinese people are accustomed to walking to the right and looking to the right, so promotional items and new products in the store can be displayed on the shelves to the right, and the flow is also guided to the right to attract customers and make impulsive purchases.

Second, Design the spatial width of the flow line. The aisle with a large flow table should be controlled between 1.2-1.5m, because the shape of the flow table is special and the size is relatively large, which attracts more customers to choose from the flow table. The aisle of 1.2-1.5m can ensure smooth flow of people, eliminate pressure, and increase lighting effect. The rest of the island corridors can be designed between 0.8-1.2m, which can ensure smooth walking of shopping crowds without wasting space.

Third, Never set up a single route that leads customers back the same way, as this not only causes overcrowding but also wastes more opportunities for product display.

Fourth,When designing the flow line, fully utilize the role of the middle island cabinet flow table to divert and drive customers, guide them to slowly enter the store, and then come out from the opposite direction, greatly increasing the exposure of products, thereby increasing customer retention and transaction rates.